Design Philosophy

Designed for women who...

- Love to lead an active lifestyle and want to look good doing it.

- Love a high waisted band because it helps to hide the extra fluff, because let's face it, how many of us have washboard abs?

- Like to lift and want a sports bra with a beautiful back to show off at the gym.

- Need a sports bra that doesn't make you feel like you need to be a contortionist to get out of it, because we included adjustable bra hooks

- Prefer classic, timeless pieces that never go out of fashion. Like black, navy and grey because they're more flattering than pattern. But don't want to miss out on the pop of colour to add to your wardrobe. 

- Love pockets that actually fit something more than a key, because who doesn't need a place to keep their phone when you work out?

Everyone's body shape is different, but we try our best to design activewear where every panel, pocket and seam is designed to not only to flatter your body, but designed to be functional too.

We want women to feel confident and comfortable in their B.Y.O activewear because we truly believe if you look good, you feel good, and if you feel good you are not just good, you are great.